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At their height, Baldwin was second to only Steinway & Sons in the number of artists playing and composing on their pianos. The roster of Baldwin Artists at one point was quite large. These include musicians and composers like Earl Wild, John Williams, Leonard Bernstein, Carly Simon, and more. Many musicians and concert pianists have chosen to utilize Baldwin pianos over the years in their work. An end of an era for one of America’s leading piano manufacturers. New pianos in the Baldwin lineup are now manufactured overseas in China. In 2008, Baldwin ceased the manufacturing of new pianos at their United States facilities keeping only a handful of employees on board to finish up pianos that had already been ordered. Sadly the end was near for the Baldwin company as it had been. The company went on a roller coaster ride financially and in 2001 was purchased by the Gibson Guitar Company. Beginning in the 70s, Baldwin began a massive undertaking to diversify and by the early 1980s piano manufacturing made up very little of Baldwin’s revenues. They dabbled in guitars beginning in 1965, however, the sales proved to be disappointing. The company introduced its first electric organ in 1946 and continued to be a leader in the piano manufacturing industry. Progressing times and tastes led to many changes at Baldwin. A feat made possible by the large reserves built up for emergencies like the depression. The Great Depression hit the company hard, and it was only through careful planning by the company leadership that allowed Baldwin to ride out the downturn with the company still intact. The popularity of these instruments helped the company grow greatly, however, the explosion in popularity of the radio put piano sales on the decline. Baldwin continued to grow and like others during the 1920s, they joined the ‘fad’ and began the manufacturing of player pianos. By 1913 Baldwin was exporting pianos to 32 countries besides the United States. The company continued to pick up awards and acclaim at various shows and expositions. This was the first American-built piano to win the award. The Model 112 piano won the Grand Prix at the Exposition Universelle in Paris, France. The company continued to expand and in 1900 the Baldwin Piano Company won its first award. “Choose Your Piano As The Artists Do” | Past Baldwin Slogan His employee and later business partner Lucien Wulsin decided to purchase the Baldwin estate. Baldwin company introduced its first upright piano in 1891 and its first grand piano for sale in 1895. After initial success in sales, he eventually began the manufacturing of instruments. A Cincinnati, Ohio-based piano, organ, and violin teacher he transitioned towards selling pianos. The Baldwin piano company was founded in 1857 by Dwight Hamilton Baldwin. This is a formula that is applied to the various materials used in the design and creation of a piano – everything from the shape of the soundboards to the placement of the bridges and ribs, the length of the strings, and the thickness of the rims and bracing. The company has and still utilizes a manufacturing process focused on scale design. The Baldwin company began manufacturing pianos in the early 1890s, a couple of decades after the company’s founding with the goal of building ‘the best piano that could be built.’Ī Baldwin Piano is a product constructed with a blend of historical pride and modern advances. Vintage, quality-built Baldwins are known for their responsive touch, tone, and solid durability, and found in musical venues throughout the world.
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Baldwin Pianos | A Rich American Music Historyīaldwin Pianos of the ‘golden era’ are considered one of the best sounding and best-playing instruments in the world.